Apple’s Latest Attempt to Latch onto AI Trend

New iPhone Lineup Marks Company’s Latest Effort to Transform AI into Cultural Phenomenon

Apple on Monday unveiled a new iPhone lineup that marks the company’s latest attempt to latch onto the artificial intelligence (AI) craze and transform it into a cultural phenomenon. The four different iPhone 16 models will all come equipped with special chips needed to power a suite of AI tools that Apple hopes will make its marquee product even more indispensable and reverse a recent sales slump.

AI Features Designed to Enhance Siri and Automate Tasks

Apple’s AI features are designed to turn its often-blundering virtual assistant Siri into a smarter and more versatile sidekick, automate a wide range of tedious tasks, and pull off other crowd-pleasing tricks, such as creating customized emojis within seconds.

Breakthroughs Won’t Begin Until September 20

After receiving a standing ovation for Monday’s event, Apple CEO Tim Cook promised the AI package will unleash “innovations that will make a true difference in people’s lives.” However, the breakthroughs won’t begin as soon as the new iPhones hit the stores on September 20.

AI Functions to Roll Out as Part of Free Software Update

Most of Apple’s AI functions will roll out as part of a free software update to iOS 18, the operating system that will power the iPhone 16 rolling out from October through December. U.S. English will be the featured language at launch, but an update enabling other languages will come out next year, according to Apple.

Apple’s Late Arrival to AI

Since Apple’s June conference, competitors such as Samsung and Google have made greater strides in AI – a technology widely expected to trigger the most dramatic changes in computing since the first iPhone came out 17 years ago. Just as Apple elevated fledgling smartphones into a must-have technology in 21st-century society, the Cupertino, California, company is betting it can do something similar with its tardy arrival to artificial intelligence.

Apple Intelligence: A Unique Branding

In an attempt to set itself apart from the early leaders in AI, the technology being baked into the iPhone 16 is being promoted as “Apple Intelligence.” Despite the unique branding, Apple’s new approach mimics many of the features already available in the Samsung Galaxy S24 released in January and the Google Pixel 9 that came out last month.

Preserving Privacy

As it treads into new territory, Apple is trying to preserve its longtime commitment to privacy by tailoring its AI so that most of its technological tricks can be processed on the device itself instead of relying on giant banks of computers located in remote data centers. When a task needs to connect to a data center, Apple promises it will be done in a tightly controlled way that ensures no personal data is stored remotely.

Conclusion

Apple’s latest attempt to latch onto the AI trend is a significant move for the company, which is betting that its unique approach to AI will set it apart from competitors and drive sales. With the new iPhone lineup and AI features, Apple is positioning itself to be a major player in the AI market.

FAQs

Q: When will the new iPhone lineup be available?
A: The new iPhone lineup will be available starting September 20.

Q: What are the prices of the new iPhone models?
A: The prices of the new iPhone models range from $800 to $1,200.

Q: What is Apple Intelligence?
A: Apple Intelligence is the branding for the AI technology being baked into the iPhone 16.

Q: Will the AI features be available on all iPhone models?
A: No, the AI features will only be available on the iPhone 16 lineup and the high-end iPhone 15 models that came out a year ago.